Social Media Marketing For Small Business Entrepreneurs

I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? They have made their dream a reality. It’s a whole different conversation and level of engagement from talking to a marketing or business development manager working for a small or mid-size company. I don’t mean to imply that the marketing or business development manager knows less about the company’s business than the owner. It’s about the level of passion for the business. Passion or entrepreneurial zeal, as we know, doesn’t always translate into being able to run a company successfully but I love to hear their story.

I enjoy the initial phase of a search engine optimization or pay per click management campaign for any new client. We call this the discovery phase where we gather quantitative and qualitative information about a business to lay the groundwork for the project. The more we know about what they do, how they do it, who they are trying to reach and what their goals are the better we can develop and implement a successful online marketing strategy for them.

One big difference I notice almost immediately when talking to an entrepreneur is the desire to talk about their business. You never have to worry about keeping the conversation going that’s for sure. Entrepreneurs love to talk about their business. It’s their passion. That’s why they are doing it. Many businesses, if not most, are built based on the personality of the owner and more often than naught these owners have an outgoing, engaging personality. That is why social media marketing can be so powerful for small business owners.

Social media marketing is not just about creating profiles on facebook, myspace, LinkedIn and other social media networks to try to create buzz and links to your web site. It’s about being actively engaged in the networks. Let people get to know you. Be real. Tell them about your business, why you do it and how you do it. Not from a sales and marketing stand point so it sounds like every other Tom, Dick and Harry selling the same thing but from your personal stand point – your personality – let it shine through. Just a warning here, if you are a real drone with a negative view point on the world this might not work. :>) Find people with the same interests as yours and participate in their discussions. It has to be a two way network for it to work best.

Are you thinking how in the heck am I supposed to find enough time to do this plus run my business? This is a valid point but if done correctly this can reap big benefits for your business. Millions and millions of people are participating in social media networks every day. Instead of actively participating in 4 or 5 determine which one best fits your desired demographic and focus predominantly on that one. Also, you might really enjoy it. Just talk about your favorite topic – your business.

SaleHoo – The Rationale Behind it Being the Top Choice of Online Business Entrepreneurs As a Partner

SaleHoo remains to be the first in the list of online business directories at present. A lot of people from powersellers to sellers including common online entrepreneurs who are engaged on retailing business use SaleHoo. Perhaps a few still use the conventional buy and sell business but at present they may be considering setting up their own online business. SaleHoo is a business resource which provides a genuine and credible listing of more than a thousand dropshippers, wholesale suppliers and manufacturers. It is very popular among those people who are in the selling business around the globe.

At SaleHoo, it is no necessary to pay a large amount to sign up as a member similar to any credible business resource directories. After registration, you will have the advantage of limitless access to its database, which is regularly up to date. This database will monitor the current product line, transactions and latest development. The key in process is very simple because you will just type the words of the various items and services that you are looking for, and you will be provided with the data that you need. The members of SaleHoo are assured that the items they offer are of top quality, and they are always informed if the products are available. Since the primary objective of SaleHoo is to give assistance to small entrepreneurs, SaleHoo always make it a point to provide less expensive goods to their clients.

Another advantage of using SaleHoo is that they provide other essential services such as operations and other marketing techniques to make your business grow. Being not so knowledgeable in computer is not a problem because their website is easy to use and simple to browse therefore, basic computer skill is enough. SaleHoo also offers an open forum or a live forum where the members can join and post your inquiries or problems related to your business. You can also share with other members your messages and other vital suggestions or pieces of advice. This forum provides you with an opportunity to discuss and post some questions to powersellers. They can propose suggestions to assist you in the growth of your business.

Qualities to Look for in a Successful Business Opportunity

There are many business opportunities out there for all different people. But, the problem with that is that not all businesses are successful. Some fail within a very short amount of time. And some fail later. There are ways to tell, though, if a business will succeed or not. Here are some qualities of a successful business opportunity.

Many people jump in on a business that will not work and lose out on the money. This happens all too often with people and with opportunities. They fail for all too many reasons: bad marketing, bad ideas and even bad circumstances. No matter what the reason, businesses fail. There are things to look for, though, to make sure that the business opportunity is one that will make you money and won’t fail.

Look at the idea first of all to see if the business will be a successful opportunity. Use your own judgment and business skills on this. You can see whether a business idea is a good one or not. Decide if a lot of people would want to purchase the service or goods. If only a few would, or even nobody, then you may want to pass on the opportunity because it will just not be a profitable business.

Look especially close at the prices. Too low of prices or too high of prices are a recipe for failure. While you can gain more customers with low prices, too low of them will not give you enough profit to pay yourself and maintain the upkeep of a business, whatever it may be. Simple math will do all that needs to be done on this particular part.

When you encounter a business opportunity, another way to tell if it will be a successful opportunity is to consider how the business can be marketed. Look at the business and consider the potential customer basis. Then, consider how they will be reached to market the business. Also, look at the money available for this type of marketing.

If you can, look at the business plan for the company. Whatever the business is, a good plan is always a good quality of a successful business opportunity. If you are the one creating the business plan, then create a good business plan. A plan will be detailed and thorough, but also easily understood and flexible enough to operate if things don’t go exactly as planned.

The last characteristic of a successful business opportunity is resources. When a business first opens, it will no doubt have some hard times that may drive it into the ground if there are not resources to fall back on when marketing has to be re-created or something has to be done to get customers.

When you are presented with any kind of business opportunity, before making the leap and becoming part of it, consider these options. Judge if the business opportunity will be a successful one. These qualities will tell you what is a successful business opportunity and what is not.

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