Reasons for Making Mobile Marketing Your Priority

In the marketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors in the market. You do not have to worry anymore because the solution lies in your purse or the pocket. We are living in an era where mobile marketing is bringing forth a tremendous opportunity for marketers to a greater level. Cell phones help the marketer to reach wider audiences in real time and on a personal level, which is a different engagement you cannot find in other communication channels.

Significance of Mobile Marketing to Businesses

According to the recent most statistics, almost all customers own a mobile device. Seventy percent of the customers have a mobile phone, seventy-five percent own a laptop, and fifty-five percent own a tablet. At least seventy percent of this population uses their mobile devices for accessing the internet and not the laptop. With an increase in the population of smartphone users, the number of devices in the world exceeds the current population.

Using the mobile device is the most viable option, and marketers need to make adjustments towards this medium as many users possess these devices. The extensive use of mobile devices among customers is a growing and crucial part of the market. It helps in unlocking the potential held in the massive, captive, expanding, and engaged audience.

Nowadays, many companies are taking the full advantage of this option as it is the new thing in the market. In case your brand is not in mobile marketing, you need to make sure that you get a bandwagon as your competitor will leave you behind. Below are some reasons as to why businesses have to give priority to mobile marketing.

i. Social media offers a platform for adverts

Twitter, Facebook, and other platforms have understood the potential that resides in mobile marketing. They have recognized this potential and have evolved their adverts platforms for you to target mobile customers efficiently. All you need to do is clicking a button to start. This change will take a few minutes if you use social media marketing.

ii. Mobile Advertising Reaches New and Broad Audiences

The number people who are using mobile advertising exclusively are increasing. If your business is not using mobile advertising, then you are not going to reach your target audience and potential customers.

iii. Retailers are Getting Mobile Arrangements Wrongly

The news around nowadays shows how retailers are struggling to keep their profit margins high as a result of poor returns. Most retailers have taken their employees and shareholders by surprise in recent years because of a massive decrease in sales and net profits. Such companies view mobile marketing and e-commerce as an option when they are planning their budget. However, despite the vast opportunities the channel gives, the retailers struggle in investing in mobile marketing which makes them fall into the rat race of dwindling sales and profits.

iv. Mobile Devices are Growing Online Growth

With improving internet infrastructure and escalating smartphone penetration in the world, mobile devices have become a primary method that consumers use as a gateway to accessing the internet. Recent research shows that internet access by use of smartphones is a daily action for more than 83% of all users in the world.

v. Google Advice Retailers to Use Mobile Marketing

The main reason that will make you start mobile advertising is the Google Mobilegeddon update which penalizes websites which have not begun to put mobile marketing into consideration. Your site has to be easy to browse and responsive on mobile devices. In simple terms, your site will get a slap from Google by going down in the search engine ranks. These penalties are getting stricter with time, and your company has to take necessary measures before feeling the impact.

vi. It is Personal

It is hard to get brand close to the audiences when you are doing it behind a computer. Using mobile devices is however different. These devices are special accessories which people carry along at all times. They provide a different physical aspect as compared to other media.

This form of marketing is personalized because it allows retailers get closer to consumers. You will have a high chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stay, and researchers say that it will be gaining momentum as time goes. Businesses and firms that are waiting will find it hard to get on board making them spend a lot of money.

vii. You Have the Chance Of Hitting Them Time and Again

In case your strategy is targeting desktops, you need to put in mind that there is a possibility that your audience is also using mobile devices. Therefore, it might take a few attempts to reach and resonate with customers. In case you miss the laptop chance, use the smartphone to get him/her and convert the viewer.

viii. It is Getting Costlier With Time

Facebook advertising is the best example when looking at what might happen in the event an advertising method has grown in popularity. Costs have continued rising in the recent past for no good reason. However, you might attribute it to the increase in the market competition.

The mobile marketing space is similar; you will have to engage it now or later. It is advisable to do it now because tasting costs are quite affordable than wait for the future when you will have to break the bank before gaining any return.

ix. Mobile Advertising Opens Up Possibilities and Virtual Realities

Including exciting technologies such as virtual reality will make mobile ads more useful and engaging. The vast options show that it is easy to make a profit from this channel. Therefore, you need to understand that there exists an opportunity for all businesses in all industries.

x. Mobile Marketing is Large and Has Taken Charge

Recently mobile advertising had gone back to face to face mode of shopping. When the internet became populous, the mobile has once again hit the market spending a lot by the use of mobile devices. Research says that by 2018, more than 25% of business profits will be coming from mobile devices. Therefore, mobile advertising is a modest way of ensuring you get profit as people are always ready to purchase via their smartphones.

The Advantages and Disadvantages of Internet Marketing Software

There are as much disadvantages as advantages an Internet marketing software has. The proponents of Internet marketing software believe that the right software can simplify the business, make it run smoother so that it can turn more profit. By making use of the correct online marketing software, the entrepreneur may focus more time on other tasks because the software will make the processes more efficient, check correspondence and keep the content of the program up to date.

On the other hand, critics perceive that IM software is unnecessary to those who are really interested in Internet marketing. The alternative software is just a product of imitators and others can find it as an affordable and efficient alternative.

Internet marketing software provides a lot of income to its users. Many believe that someone who is still new in the Syber marketing business must not risk getting his or her feet wet without any appropriate tools and equipment. You should search for the suitable online marketing software to jumpstart a career. The IM software should be supportive, efficient and is applicable to one’s needs. Some software like this can offer ease for its user because of automation. One should also check if there are tutorials provided and a customer hotline is available at one’s beck and call. To check for the proper software, one should read if it is in line with one’s interest, second, there are recommendations and testimonies. Research on the parameter it covers and specifically about the end product of the software. Lastly, make certain that the price is not beyond your budget.

Critics believe that IM software is a waste of money because individuals can learn about Web marketing just by simply reading articles and web logs. By doing so, a person should not require an Internet marketing software to generate money. What it takes is just an imaginative and creative philosophy, a complete comprehension of affiliate marketing and of course, an interesting web log.

Online marketing software has a lot of uses, just make sure that if you have plans of purchasing it, it is not heavy on the pocket, it can guarantee results due to its automation convenience. If you are having second thoughts about it, you can still choose to read and research about success stories in blogs.

Top 10 Books For Any Successful Home Business Entrepreneur

We, like most other successful Network Marketer’s have become students of Personal Development. Without keeping on top of your mindset, conditioning your belief system and realizing that it can be done it is very difficult to be massively successful. In the continuing process of our success we have read many many books. Some have been around for a long time and are staples in every Networkers Library while others are relatively new and should be. We thought we would take a moment and share with you some of our favorite books. Each of these books has had a significant impact on us personally and our business as well.

So here we go with our top 10 reads ( it may be difficult to narrow it down to 10 ). These books are not in any order, just the 10 books we have enjoyed of late:

1. The Secret (Rhonda Byrne)

2. The Traveler’s Gift (Andy Andrews)

3. The Answer (John Assaraf and Murray Smith)

4. The Law of Attraction (Michael J. Losier)

5. Think and Grow Rich (Napoleon Hill)

6. It’s Not About The Bike, My Journey Back to Life (Lance Armstrong)

7. Success Through a Positive Mental Attitude (Napoleon Hill and W. Clement Stone)

8. Think Big and Kick Ass (Donald Trump and Bill Zanker)

9. The Psychology of Winning (Dr. Denis Waitley)

10. The Action Sandwich (Alan Frew)

I feel the need to add one for good luck so here it is:

11. Shut Up, Stop Whining and Get a Life (Larry Winget)

As we prepare for our upcoming teleseminar on Overcoming Adversity, I thought I would take a moment and share a Quote that hits home with me — maybe you can use it or share it down the road:

“A certain amount of opposition is of great help to a man. Kites rise against, not with the wind” ~John Neal

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