Can These Four Secrets and Six Tips Help Successful Business Women Get the Results They Want?

Ask all of the successful business women that you know and most if not all will talk about how mentors have them in various stages of their lives and careers. Most leaders never could have achieved the results they have without the support, interest and feedback of trusted advisers, mentors. But what happens for successful business women if they could use the help and support of mentors, but don’t have any?

The ideal scenario should always be to have a group of mentors or others who you can count on for honest feedback and support before you actually could use them. It’s often very isolating for successful business women so the support of a trusted adviser can help them avoid making costly and bad decisions. Obviously you need to start out by analyzing where you need mentors and how they can help you. Once that is done, how can successful business women go about finding one?

Secret 1 involves determining what attributes, attributes and other characteristics of mentors would be most helpful to you. Write down the five attributes that you want your mentor to possess. Analyze what combinations would be most helpful to you. This could vary if you are looking for help with your career, a challenging business task or dealing with tough customers.

Secret 2 is to ask who your mentors could be. Potential candidates could be your friends, colleagues, family members, superiors or others. We would not suggest you just go out and ask them to be your mentor but that you first meet them and discuss some of your goals and challenges. Successful business women should realize Both mentors and mentees need to feel comfortable with the conversation so the required level of trust can be established. This is hard to force so don’t try too.

Secret 3 for those who you select as potential mentors is it important to ask for their permission to contact them on a regular basis. Perhaps you could say something to the effect of “Thank you for your time. I really appreciate it. Would you mind if I contacted you on a regular basis to get your feedback and advice.” This clarity is critical for successful business women to develop an effective relationship.

Secret 4 – Once you have your mentor, the next step is to actively work to establish a strong and effective mentoring relationship. For most successful business women it does not happen right away but will require ongoing planning and work.

There are several tips to making this happen:

Tip 1 – Always be clear about what you want or need to learn – you completed this self-assessment during your initial self-assessment activities so you should be able to elaborate on your need for a mentor

Tip 2Take several sessions for the mentor to learn about you as well as to understand what you want or need from them – They will need time to absorb the issues, concerns and challenges so they can determine the best way to help

Tip 3always be active and honest. While trust may take some time to develop, over time it is the most critical element to an effective mentoring relationship.

Tip 4be a good and effective listener. Failure to understand and incorporate the discussions with your mentor can be frustrating and de-motivating to both of you

Tip 5show initiatives and be proactive. You can’t sit back and wait for them to reach out to you. You must show in your actions that you are grateful for their support

Tip 6 – be ready for the challenge – this is common to many mentoring relationships because tough love is required to make it effective. You may not want to hear certain things but need to in order to be successful. Rather than get defensive or withdraw, successful business women use this advice to propel themselves to greater success.

Finding a good mentor is never easy but it is absolutely vital to the success of successful business women. The very best have many mentors throughout their careers who provide the support, perspective and feedback to help them make better decisions and avoid costly mistakes.

5 Top Tips to Choose the Right Affiliate Marketing Software

To make money online at home, affiliate marketing is the right online business model for you. In addition, the choice of your affiliate marketing software can either sky rocket your online success, or guarantee a serious failure for you. Therefore, it is worth to devote time and energy to choose the right affiliate marketing software, but the question is how to choose your software?

What should you consider when you’ve to choose your software?

1. Your vendor must be reputable.

Affiliate marketing field is unfortunately crowded with non-serious companies that promise you the moon and deliver nothing. Therefore, in case you want to target the best affiliate marketing software:
o You need to choose a robust and well-known affiliate vendor that is ready to provide you with a list of their previous history with other customers that stayed with this vendor for years and not for days.
o Never spend a cent in getting any affiliate marketing software without checking at least 3-5 online reviews and forums to read un-biased stories and reviews how effective and efficient this software is.

2. Good customer support is a key factor.

Customer support is a significant factor to choose your affiliate software vendor. You do not need to buy the product and stay alone with it. Instead, you need to get a continuous support in case you need to change something. Therefore, I’d recommend you to contact the vendor and ask for more information about their software and a free trail as well and see how they react.

3. Never target small internet marketing software companies.

Unfortunately, some small internet marketing software companies try to offer very low price products, or even free products in order to show you that they are better than other well known vendors. Therefore, compare other things rather than the price when you target a software vendor like its popularity.
A dramatic problem with small software vendors that they sometimes accept more clients regardless if they can afford to serve them or not and you’d, therefore, suffer later on. Additionally, small companies with low reputation can be gone from the market without any previous alerts.

4. Ask your vendor if you can create your own reports with their software.

On key factor to target the best affiliate marketing software is to ask your vendor if you can generate your personalized report rather than having to live with an automatic generated report with no chance to edit its settings.

5. Explore several vendors to compare different features.

A brilliant approach to target the best affiliate marketing software is never to rely on only one vendor. Instead, explore multiple vendors and see what their features are in comparison with the first one. Then, ask your target vendor “Why I should buy your software”. I.e. tell them to inform you about that their features that are not offered by the other vendors.

Leaving Traditional Behind And Going Digital

Companies are becoming increasingly dependent on technology. But, the agencies they depended upon have now become obsolete. Hence, these companies are turning to Digital Marketing Agencies to get their business up and running again. Traditional marketing has almost gone out the window and could soon get extinct. Let us for instance consider hoardings. It is firstly very expensive and there is no way of quantifying the Return on this particular investment. There is no way of perfectly knowing the number of views, how many people like or dislike it.

On the other hand, Digital Marketing will give you very quantifiable results. What are the various digital solutions that can be offered to us? How do they compute these results?

Websites: Incase your firm still does not have a website, a digital agency could help you from scratch. They will build, design, create content, manage and update your site regularly. As they are professionals it greatly helps in enhancing user experience and thus getting business. How can you get business from your ‘site’? Well, a survey suggests that most number of people first look you up on the web and only then take the next step of buying from your site directly (if such an option is available) or visiting your store or office.

Mobile Marketing: Nowadays there are millions of people browsing the internet on the go via. mobile phones. If your site is not compatible with mobiles you are missing out on a major market share. Your site should not only be compatible with a desktop computer but also with tablets and mobiles. Even in mobiles, your site should be well- suited for phones of various size and operating systems.

Search Engine Optimization: As stated above, people look for your site online. How do they go about this? They do it via. search engines like Google, Yahoo or Bing. There are millions of sites on the net. What if your site is on the say 27th page of Google’s search results? Is that going to get you any visitors? SEO tweaks your site in such a way so as to bring it to the top three positions of the search results. This will highly increase your traffic. Google provides an analytics tool to track no. of visitors to you site, the time at which they came, geographical region, from which source did they reach our site etc. None of these are possible in traditional forms of marketing.

Social Networks: This kind of digital marketing solution is used mainly to build brand awareness, its recognition and thus brand equity. Most of your users today are very active on social networks. It is where you can connect or in better terms converse with your customers. Again, traditionally this is not possible. Your customer service betters manifold thus getting your brand a better name and thus, more customers. It is very easy to measure the people interested in your brand with provisions of the “like” button, +1 etc. These features vary from one network to another.

Pay per Click: There are also paid ads available on the internet. You have to pay on the basis of the number of clicks you got. Also there is a Pay per impression. Here, the hosting website or search engine displays your ad thousand times for a particular price. Still, this is comparatively cheaper than traditional marketing.

An agency provides every necessary digital marketing solution that a business may need. You could be catering to other businesses (B2B) or directly to customers (B2C). A digital agency does everything from scratch for you, thus giving your company higher returns.

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